K2k Juara
Making Champions Together
K2K Juara 2.0 is a community sports initiative founded by Think City and powered by CIMB Foundation, with Persatuan Sukan Rekreasi Malaysia (REKREASI) leading the programme’s execution and community engagement. With technical support from the Football Association of Selangor (FAS), the programme harnesses the power of sports to foster personal growth, strengthen community connections and nurture a greater sense of belonging among residents of low-income housing communities in the Klang Valley.
K2K Juara 2.0 is further supported by Yayasan MBI as Programme Champion and Foundation Partner, Yayasan Astro Kasih as Programme Champion and Mitre Malaysia as Sports Equipment Partner. The latest phase currently focuses on two locations: PA Seri Selangor and PPR Lembah Subang 1.
Guided by the tagline “Champions Made Together.”, the programme reflects the belief that meaningful progress is built collectively through sport, shared experiences and the strength of the community.
K2K Juara was first launched in 2024 with a series of grassroots sporting programs across 10 People Housing Project (PPR) in the Klang Valley. On 22 August 2026, the programme kicked off its second phase at PA Seri Selangor, bringing young players together for an afternoon of sports, learning and fun.
What is Kita-Untuk-Kita (K2K) Juara?
K2K Juara is a collaborative initiative between Think City, the Football Association of Selangor (FAS), Persatuan Sukan Rekreasi Malaysia (REKREASI) and other stakeholders, aimed at using sports to create positive social impact within low-income housing communities in the Klang Valley. This program seeks to leverage the power of sports to foster personal growth, community engagement, and a sense of belonging among residents. Through partnerships and inclusive initiatives, K2K Juara strives to build stronger, more vibrant communities while promoting equity and sustainability in urban development.
Postings
On 13 September 2026, K2K Juara held the second session football clinic for PPR Lembah Subang 1 for the new phase, led by the local community coaches, observed by coaches from FAS. For this session, the lessons that were taught are passing, receiving the ball and ball pressure!
On 5 September 2026, K2K Juara held the second session futsal clinic for PA Seri Selangor for the new phase, led by the local community coaches, observed by coaches from FAS. Organized by Think City, REKREASI, and The Football Association of Selangor (FAS), powered by CIMB Foundation, and supported by Yayasan MBI, Mitre, and Astro Kasih.
On 30 August 2026, K2K Juara returned to the football field of PPR Lembah Subang 1 to kick off it’s first Clinic for the new phase! Organized by Think City, REKREASI, and The Football Association of Selangor (FAS), powered by CIMB Foundation, and supported by Yayasan MBI, Mitre, and Astro Kasih.
On 22 August 2026, K2K Juara returned to the futsal court to kick off an exciting new phase! Organized by Think City, REKREASI, and The Football Association of Selangor (FAS), powered by CIMB Foundation, and supported by Yayasan MBI, Mitre, and Astro Kasih, the initiative held its first clinic at PA Seri Selangor.
For many in underprivileged communities, the dream of a career in sports feels out of reach. While the sports industry offers countless roles-from coaching and event management to sports science- these opportunities often remain hidden, leaving aspiring individuals unsure where to start. Enter the K2K Juara Sports Career Day on December 7, 2024. This inspiring event bridges the gap between passion and profession, showing participants that sports can be more than a hobby-it can be a life-changing career.
Coaching has long been recognised as a skill development, team building, and personal growth catalyst. Beyond technical proficiency, coaching provides a platform to nurture essential character traits such as discipline, teamwork, and resilience.
On December 7th, 2024, K2K Juara by Think City, supported by the Football Association of Selangor (FAS) and Padangbolasepak, organized a Sports Career Day aimed at showcasing the various pathways available for those interested in pursuing a career in the sports industry or related fields.
The study highlights K2K Juara's impact, uncovers the factors behind its success, and identifies areas for improvement. Insights from the survey confirm the program’s achievements and offer practical recommendations for replicating its model in other underserved communities.
On the 23rd of November 2024, K2K Juara by Think City, supported by The Football Association of Selangor (FAS) and Padangbolasepak, held its final two futsal clinics for the current phase of the initiative, featuring PA Seri Kota and PA Seri Sabah 3A.
On the 17th of November 2024, K2K Juara by Think City, supported by The Football Association of Selangor (FAS) and Padangbolasepak, held one futsal clinic featuring PPR Kg Baru Hicom.
On the 9th and 10th of November 2024, K2K Juara by Think City, supported by The Football Association of Selangor (FAS) and Padangbolasepak, held three futsal clinics featuring PPR Lembah Subang 1, PA Seri Sabah and PA Seri Sarawak.
On the 2nd and 3rd of November 2024, K2K Juara by Think City, supported by The Football Association of Selangor (FAS) and Padangbolasepak, held two futsal clinics featuring PPR Taman Mulia and PPR Desa Tun Razak.
On the 27th and 28th of October 2024, K2K Juara by Think City, supported by The Football Association of Selangor (FAS) and Padangbolasepak, held three futsal clinics featuring PA Seri Selangor, PA Seri Kota and PPR Seri Cempaka.
On the 19th and 20th of October 2024, K2K Juara by Think City, supported by The Football Association of Selangor (FAS) and Padangbolasepak, held one futsal clinic at PA Hang Tuah and one field trip to FA Selangor Training Centre.
Champions Made Together.
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